Minute.ly Console Redesign

Minute.ly is a small startup based in the heart of Tel Aviv. Its AI-based platform optimizes video for media companies and publishers. Analyzing videos with cutting-edge algorithms, Minute.ly automatically identifies peak engaging moments to create highlights. Notable clients include; NFL, Fox, MLB, and CBS.

Timeline: February-May 2023

Role: Graphic designer

The redesign transformed a highly technical, developer-centric console into an intuitive and accessible interface for a broader range of users. Previously, the complexity of the console made it virtually unusable for anyone outside the development team, limiting its effectiveness for clients and the sales team. The challenge was to balance functionality with simplicity—ensuring key features remained powerful for developers while also being clear and navigable for non-technical users. By implementing a structured layout, clear typography, and improved navigation, the new design increased adoption across departments, reduced bottlenecks, and streamlined workflows. The result was a more efficient, user-friendly platform that not only improved usability but also reinforced the company’s professional and modern brand identity.

The color palette blends energy, innovation, and sophistication, crafting a dynamic yet professional brand identity. Bright, warm tones bring creativity and optimism, while cool, vibrant hues add a fresh, tech-savvy edge. Deeper shades provide balance, evoking trust, ambition, and stability. Together, these colors create a bold, future-focused brand presence that feels both modern and approachable.

Gilroy’s geometric structure and clean lines create a sense of innovation and clarity, making it ideal for digital interfaces, branding, and marketing materials. The wide range of weights offers flexibility—allowing for bold, attention-grabbing headlines while maintaining readability in body text. It is contemporary yet approachable which establish a forward-thinking, professional image for a growing tech company.