Minute.ly is a small startup based in the heart of Tel Aviv. Its AI-based platform optimizes video for media companies and publishers. Analyzing videos with cutting-edge algorithms, Minute.ly automatically identifies peak engaging moments to create highlights. Notable clients include; NFL, Fox, MLB, and CBS.
Timeline: March-June 2022
Role: Graphic designer
Minute.ly
Website
Redesign
Challenge & Approach:
The original Minute.ly website lacked clear messaging, making it difficult for potential clients, investors, and employees to understand the company’s purpose and technology. Its outdated, cluttered design failed to reflect Minute.ly’s innovative nature. My redesign focused on clarity, engagement, and modern aesthetics. I restructured the content to clearly communicate the company’s value proposition while introducing a clean, visually appealing layout. By leveraging strategic typography, color contrast, and intuitive navigation, I enhanced the user experience, ensuring visitors could seamlessly explore and understand Minute.ly’s offerings.
